Best AT&T Unlimited Data Plans


WhistleOut
01 August 2017

It took an all-out price war for AT&T to finally improve its unlimited options. But which plan is the best? 

2017's unlimited wars saw each of the four major carriers tweaking their unlimited offerings in an effort to yank customers away from one another. AT&T finally reduced the price of their one and only unlimited cell phone plan from a ridiculous $150/month to a still expensive $100. Reactions to the change ranged from lukewarm to hostile, so the company further decreased it to $90 (with auto pay) and added a $60 option that runs on slower speeds. 

AT&T Unlimited Data Plans
Plan  Unlimited Plus Unlimited Choice
1 Line $90 $60
2 Lines $145 $115
3 Lines $165 $135
4 Lines $185 $155
Video unlimited HD standard definition
Mobile Hotspot 10GB/line/mo not included
Mexico & Canada  unlimited talk, text and data unlimited talk, text and data

WhistleOut's Pick

AT&T Unlimited Plus

If you're set on AT&T for your wireless service, Unlimited Choice is the way to go. The plan features all the bells and whistles you'd expect from an all-inclusive unlimited plan--full-speed data, unlimited HD video, international privileges--along with AT&T's great coverage. Of course, it's also the most expensive unlimited plan on the market, so there's that. 

Carrier Inclusions  
AT&T
AT&T
  • Unlimited Data Plus
  • Unlimited Data
  • No Contract
  • $90/mo + $25 Upfront
Features
  • Unlimited HD streaming
  • 10GB hotspot allowance
  • Mexico and Canada talk, text and data privileges
  • Option to add DirecTV
  • Most expensive unlimited plan among 4 majors
  • Data de-prioritized after 22GB of use
  • Taxes and fees not included

Full HD streaming

With AT&T's Unlimited Plus, you can enjoy HD streaming to your heart's content (with one caveat--more on that in a bit), or turn on Stream Saver to limit video quality to 480p. If video quality is important to you, Unlimited Plus makes sense. 

10GB Hotspot Allowance

One of the key benefits included with Unlimited Choice is the plan's generous 10GB hotspot allowance. To learn more about using your phone as a hotspot, check out this article

Data de-prioritized at 22GB

AT&T notes--likely at legal’s behest--that they slow data speeds “during periods of network congestion” after 22GB has been reached in a month. You can save some of that usage by leaving Stream Saver turned on, which limits video quality to 480p, or standard definition. All eligible lines come with it turned on automatically, but you can deactivate Stream Saver by going to att.com/myatt or calling 611. 

Most expensive unlimited plan

Despite its many pros, it's hard to get over the price of Unlimited Plus. The other three majors have unlimited plans that include many of the same key features of the plan, but cost less. When you include MVNOs in the equation, that are likely dozens of cheaper all-in unlimited plans. 


What About Unlimited Choice? 

If you're searching for an affordable unlimited option on AT&T, Unlimited Choice may look enticing at only $60/month. 

However, we can't really recommend it, as data speeds are limited to 3Mbps on Unlimited Choice compared to the 8Mbps you'll find on most plans. You can get a full-strength, 8 Mbps unlimited plan--on AT&T's LTE network, no less--by going with Cricket Wireless' $55 unlimited plan (taxes and fees included). 

Check out the comparison below. 

Cell Phone Plans

With unlimited data | Filters
Carrier Inclusions  
Cricket
Cricket
  • Unlimited Plan with Auto Pay
  • Unlimited Data
  • No Contract
  • $55/mo + $9.99 Upfront
AT&T
AT&T
  • Unlimited Data Choice (3Mbps Data Speed)
  • Unlimited Data
  • No Contract
  • $60/mo + $25 Upfront
Features
  • It's cheap

  • Mexico and Canada included (Calls, TXT & data)
  • Max 3 Mpbs data speeds (less than half speed of Cricket)
  • Video limited to SD
  • Taxes and fees not included

International privileges

Service on both unlimited plans includes unlimited talk, text and roaming to and within Mexico and Canada. If you spend any amount of time over the border, this is a very valuable perk.

Unlimited Choice: data-lite

If you're thinking about springing for Unlimited Choice, you should be aware that data speeds are limited to 3 megabytes per second on the plan. This is not as crippling as some have made it out to be, and you are unlikely to notice the throttle while performing most smartphone tasks. Still, if you want the reassurance of full-speed, Unlimited Plus is the better option. 

Video limited to SD

Contrary to the plan's name, you don't actually have a choice between high-definition and standard-definition video on the Unlimited Choice plan--it's SD definition, or 480p, only. There's much debate as to whether HD is all that perceptible on a smartphone screen; the late Steve Jobs famously decreed the higher pixel density of HD wasted on small screens, while another camp has gleefully hailed the advent of higher-quality smartphone video. Such debates are irrelevant to Unlimited Choice subscribers: you'll be doing your Netflixing and YouTubing in SD. 


AT&T Unlimited Data Plans vs. Competition

The wireless market is a battlefield, especially among the four major carriers. A bi-product of Sprint, T-Mobile, AT&T and Verizon's attempts to wrestle subscribers from one another has been an overall improvement of their plans, and some great deals for them. 

Carrier Inclusions  
Sprint
Sprint
  • Unlimited Plan - Free for 1 Year - Verizon Customers Only
  • Unlimited Data
  • No Contract
  • $0/mo + $12.99 Upfront
Virgin Mobile
Virgin Mobile
  • $50 Inner Circle Plan
  • Unlimited Data
  • No Contract
  • $1/mo
ROK Mobile
ROK Mobile
  • Unlimited Data Plan Sprint
  • Unlimited Data
  • No Contract
  • $45/mo
Simple Mobile
Simple Mobile
  • $50 Unlimited Plan
  • Unlimited Data
  • No Contract
  • $45/mo + $0.99 Upfront
Boost Mobile
Boost Mobile
  • Unlimited GIGS
  • Unlimited Data
  • No Contract
  • $50
Ultra Mobile
Ultra Mobile
  • $49 Monthly Plan
  • Unlimited Data
  • No Contract
  • $50/mo
MetroPCS
MetroPCS
  • $50 Unlimited Plan
  • Unlimited Data
  • No Contract
  • $50/mo + $10 Upfront
Cricket
Cricket
  • Unlimited Plan with Auto Pay
  • Unlimited Data
  • No Contract
  • $55/mo + $9.99 Upfront
U.S. Cellular
U.S. Cellular
  • Unlimited Total Plan
  • Unlimited Data
  • No Contract
  • $60/mo
AT&T
AT&T
  • Unlimited Data Choice (3Mbps Data Speed)
  • Unlimited Data
  • No Contract
  • $60/mo + $25 Upfront

The best advice we can give is to compare all unlimited data plans. We've recommend our pick for the best of AT&T's options, but there's many more out there. Compare them all here

Verdict

AT&T's latest unlimited data plans are a great step forward for the company, but know this: AT&T does not just want to sell you an unlimited phone plan and send you on your way. They want to sell you TV and internet all on one mega bill, which is undoubtedly a better value than the phone plans on their own. 

Best Plan: Unlimited Plus
  • Full-speed data
  • Unlimited HD video streaming
  • 10GB hotspot allowance
Runner Up: Unlimited Choice
  • Data speeds limited to 3Mpbs
  • Video limited to SD
  • Cricket is a better budget option

Comments


WhistleOut

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