AT&T to raise unlimited data prices

11 January 2017

Following on from yesterday’s report on Verizon’s unlimited data crackdown, AT&T is also making changes for customers on grandfathered all-you-can-eat data plans.

If you’re clinging to an old, unlimited AT&T plan, bad news: from March onwards, the carrier is set to raise prices by $5 per month.

According to DSLReports, AT&T has already begun to notify affected users of the upcoming changes, and has since confirmed the price hike directly. The carrier says it still won’t force unlimited customers to give up their plans, but users will now pay $40 each month for unrestricted talk, text and data.

Obviously, the move is designed to encourage legacy customers to switch to AT&T’s newer – and incidentally, pricier –  postpaid tiered data options, which start at $50 per month for 1GB of high-speed data.

Other options

Prepaid plans offer slightly more value for money – for example, the $45 GoPhone prepaid plan gives you 4GB of fast data, plus unlimited throttled data use. But overall, it’s massive drop in data if you're accustomed to unlimited for just $40 per month.

If you’re an AT&T customer with a DirecTV or U-Verse TV plan, you can move to the company’s specialty unlimited high-speed data option, although this will cost you $100 per month for an individual line.

The plan also includes unlimited talk and text domestically, unlimited international texts, unlimited talk to Mexico and Canada and unlimited data use when roaming in Mexico.

While Verizon doesn’t offer new customers unlimited data, both Sprint and T-Mobile are heavily promoting their unlimited 4G LTE plans, which start from $60 and $70 per month respectively. You can also find great unlimited data options from prepaid brands including Boost Mobile, Cricket Wireless, and MetroPCS: more info is available in our unlimited data guide

Image credit: Jonathan Weiss /

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