AT&T to raise unlimited data prices

11 January 2017

Following on from yesterday’s report on Verizon’s unlimited data crackdown, AT&T is also making changes for customers on grandfathered all-you-can-eat data plans.

If you’re clinging to an old, unlimited AT&T plan, bad news: from March onwards, the carrier is set to raise prices by $5 per month.

According to DSLReports, AT&T has already begun to notify affected users of the upcoming changes, and has since confirmed the price hike directly. The carrier says it still won’t force unlimited customers to give up their plans, but users will now pay $40 each month for unrestricted talk, text and data.

Obviously, the move is designed to encourage legacy customers to switch to AT&T’s newer – and incidentally, pricier –  postpaid tiered data options, which start at $50 per month for 1GB of high-speed data.

Other options

Prepaid plans offer slightly more value for money – for example, the $45 GoPhone prepaid plan gives you 4GB of fast data, plus unlimited throttled data use. But overall, it’s massive drop in data if you're accustomed to unlimited for just $40 per month.

If you’re an AT&T customer with a DirecTV or U-Verse TV plan, you can move to the company’s specialty unlimited high-speed data option, although this will cost you $100 per month for an individual line.

The plan also includes unlimited talk and text domestically, unlimited international texts, unlimited talk to Mexico and Canada and unlimited data use when roaming in Mexico.

While Verizon doesn’t offer new customers unlimited data, both Sprint and T-Mobile are heavily promoting their unlimited 4G LTE plans, which start from $60 and $70 per month respectively. You can also find great unlimited data options from prepaid brands including Boost Mobile, Cricket Wireless, and MetroPCS: more info is available in our unlimited data guide

Image credit: Jonathan Weiss /

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About AT&T...
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AT&T in one of the big four cell phone carriers in the United States with a massive customer base and huge network footprint across the U.S. 

  • Where to Buy: Online, in-store, over the phone
  • Bring Your Own Phone: If you have an unlocked GSM phone and your phone supports AT&T's LTE bands, you can bring your own phone to AT&T
  • Locations: AT&T's network and services are available nationally. AT&T's headquarters are in Dallas, Texas
  • Tethering: Customers can use their AT&T plan as a mobile hotspot, though usage is specific to each plan. Unlimited plans on AT&T have a hotspot cap of 10GB per month. 
  • Network: 4G LTE network using band 17 and band 5 (700Mhz, 850Mhz), band 2 and 4 (1900Mhz, 1700/2100Mhz). Many MVNOs (smaller carriers) also use the AT&T network. AT&T also supports HSPA (3G) & (3.5G) HSPA+.
  • Coverage: AT&T consistently ranks #2 in network coverage tests.
  • Prepaid: AT&T's pre-paid brand is call GoPhone -- AT&T also owns Cricket Wireless.
  • Taxes & Fees: AT&T will charge state taxes and fees on top of your monthly cell phone plan cost.

Fact: With over 147 million customers in the US and Mexico, AT&T is one of the largest wireless providers in the world. AT&T also owns Cricket Wireless. Take a look at AT&T's current wireless dealsAT&Ts phone line-up, or our review of AT&T


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