T-Mobile is the third largest carrier of the big four US carriers and the second largest GSM provider, with over 30 million subscribers. The company is owned by international mega-telco Deutsche Telekom, serving as its US wireless operation, and can trace its roots to the establishment of VoiceStream Wireless PCS in 1990.
T-Mobile is known for its competitive pricing structure and superb customer service. In comparison with other providers such as Verizon, it offers great value plans, and since its recent 'unCarrier' makeover, all plans are contract-free. The downside to this is that subsidized phones are no longer offered; T-Mobile customers will either need to purchase their new phone outright, or can opt to make a down payment followed by monthly installments over 24 months. If a customer decides to cancel their T-Mobile service before their device is paid off, they'll need to pay out the outstanding balance before switching to another carrier.
One of the definite pros of T-Mobile is its unlimited data plans. Unlike supposedly ‘unlimited’ plans sold by competing carriers, T-Mobile doesn’t throttle speeds when its customers reach certain download limits, giving it a definite edge. Combined with the comparative affordability of its unlimited plans, it’s a strong lure for customers who love browsing the Web or social networking.
T-Mobile has positioned itself as the Un-Carrier, innovating with such programs as making all their plans 'no contract' and introducing 'early upgrade plans' and many new features in the wireless market, most of which have been copied by their competitors. T-Mobile's recent growth has seen it add more customers than other networks so the Un-Carrier is on to something.
Bring your Own Phone
T-Mobile is one of the "Big Four" cell phone carriers in the United States, a key player in the wireless market. Founded in 1994, T-Mobile USA is helmed by outspoken CEO John Legere.
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